Logos for Vallone Advertising

Someday, I hope to own a business named Vallone Advertising. This company will be created for small businesses who need fairly priced advertisements created and dispersed throughout the city. Small, local businesses hardly ever attract as many customers as they would like due to bigger businesses that are more popular. By helping smaller businesses attract customers, my business will also make a profit. I would like to make a logo that shows the creativity of my advertising business. By presenting a successful, beautifully structured logo, it would leave a great first impression of the business before customers walk through the door.

This first sketch is minimal, but it the floral design offsets the hexagon that represents the "O" in Vallone. The capitalized letters in "Vallone" makes the logo stand out and really puts the name in the viewer's brain. The word "advertising" is mostly in small lettering so it doesn't make the logo overwhelming to look at.

This second logo is, again, the name Vallone in all capitalized letters to make the name immediately memorable to the viewer. Now, the "O" acts as an enclosed space where a butterfly sits. A butterfly was chosen to be put in the "O" because of it's beauty, elegance, and because each butterfly is unique, much like the advertisements that will be created for small businesses. The word "advertising" is again, in lower case letters and centered under "Vallone" to make the logo balanced and not overwhelming to look at.

Here, Vallone Advertising is represented by a squiggly line, almost ribbon like. This line will have two colors in it to represent the company's colors. The words "Vallone" and "Advertising" are in capital letters and will flow with the line, giving this logo a unique and memorable look where the ribbon-like line will be recognized everywhere.

Here, the intertwined squares separate the two words, creating balance. This minimal design makes the image its main focus so it will be memorable to those who are familiar to it. The boxes represent the multiple layers of effort put into creating advertisements. It even looks similar to the blending symbol in Adobe Photoshop.

Here is a rectangle with uneven, yet balanced sides. The "A" and the "V" are intertwined, so the "A" and "V" are visible in the same position, whether the viewer is looking at it right side up, or upside down. The intent is for people to recognize the "A" and "V" anywhere, since it would be unique to my company. The longer box underneath, when created might be thinner, but it's to underline everything without a separate line. The design is meant to look sharp.